With the advent of the cloud era, what kind of growth ecology does the Internet present, and how can the "fast" and "slow" companies use cloud computing to expand their business layout and obtain a longer life cycle? 01 The "advanced concept" of the Silicon Valley Internet is losing its leading position. Reed Hoffman, co-founder of Paypal text message service and LinkedIn, is also the author of the best-selling book "Alliance". Last year, he published a new book "Blitzscaling", which describes the huge value of rapid market expansion for startups, which belongs to Silicon Valley. Internet Methodology, this book has also been listed in China. "Blitzkrieg" and growth hacking are similar in that one develops strategic theories and the other accomplishes growth metrics.
Many domestic Internet companies have already learned these two methods into the bone marrow, and their essence is to turn companies into text message service financial tools. Make models like O2O and sharing with massive capital into the "window" of the times, pay more attention to scale than efficiency, accept the current defects of products, take the market as the first priority of strategy, and highly rely on financing to continue the operation model . Like growth hackers, fast companies have many fans. Those entrepreneurial hunters, as long as they find a market with a one-size-fits-all effect, no matter whether the core value is scientifically verified or not, they will choose to occupy the top of the mountain first. For example, group buying and sharing bicycles, buying admission tickets at a high price, and then deciding the future trend according to the situation.
The ability to raise large sums of money is not for everyone, and it is definitely not possible for people with unfamiliar faces. There are Paypal gangs in text message service Silicon Valley, and there are various factions in China. Market expansion is the first priority of corporate strategy. Foreign successful cases include Paypal, Groupon, Uber, Snap, etc. Domestic Didi, ofo, Qutoutiao and Luckin Coffee are typical. In order to consolidate the theory in the book, Hoffman improperly uses the top 5 global market capitalization Microsoft, Apple, Amazon, Google, and FaceBook as examples. The first priority of these companies was not the market, but driven by products and services. The natural result of , has nothing to do with "Blitzkrieg". Google only raised 36 million before the IPO; FaceBook broke even early, and the financing before the IPO was more to hedge valuation risks; Bezos paid attention to cash flow, Amazon was mainly debt financing, and the equity financing before the IPO was only 108 million. Bezos After the divorce and the division of property, the remaining equity can maintain the status of the world's richest man; the 44-year-old Microsoft is deeply deploying the cloud ecology,